2.2 Research methodology :
Research
methodology is defined as that part of investigation which represent the number
of tools and techniques that will be used for investigating, arranging,
analysing and interpreting the information for representing the data in front
of readers effectively. This is consider as most essential part of
investigation which support a researcher by guiding the way in which research
must be perform (Frambach and et. al., 2012).
These tools and techniques are explained below :
Research approach:- A research approach is one which represent the way in which an information must be gathered, analysed and used to achieve the objectives behind an investigation (Mackinlay, 2013). This is basically of two type deductive and inductive among which deductive approach is one that uses quantitative data for creating hypothesis by forming up new theory to prove those hypothesis right or wrong. On the other side inductive uses qualitative information in order to create hypotheses over the existing theory. In this research inductive approach will be used as the information is based on qualitative method.
Type of investigation:- It is consider as most essential part of investigation which help in gathering information in effective manner. There are basically two type of investigation such as quantitative and qualitative (Lane, 2013). The quantitative investigation is one in which data is gathered in numerical form to represent the fact or figure regarding the particular research problem (Furlong, 2013). On other side qualitative investigation is one in which information is gathered in theoretical and detailed manner. In current report qualitative type of investigation will be used which help researcher in gathering information in more detailed manner so that it can be explained effectively.
Research
Philosophy:-
It help in carrying out the work in much effective manner for obtaining the
authentic result. The research philosophy are of two type interpretivism and
positivism. In interpretivism philosophy, research have to use qualitative
method of investigation for identifying the nature of study and conclude them
effectively (Hoffmann and Kumar, 2013).
On other side positivism philosophy is one which applied over existing theories
for proving the hypothesis right or
wrong. The presented investigation in based on qualitative method of research
and because of which interpretivism philosophy will be more suitable for this
investigation.
2.3.Data collection :
There are basically two type of data collection tools such as primary and secondary (Kollman, 2016). The primary data collection method is one in which fresh information is gathered which is accurate and more reliable through sources like questionnaire, survey, interview etc. On the other side secondary method is one in which information is gathered from already published data such as books, journals, article etc. In this investigation both primary and secondary data collection method will be used to perform investigation effectively. For gathering primary data questionnaire will be used and to gather secondary data literature review will be performed.
2.4: Selecting a sample:
Sampling:- It is defined as a method in which a group of people get selected that represents the whole population in order to perform investigation over them. There are basically two type such as systematic sampling and random sampling (Hopkins, 2011). In present investigation random sampling method will be used by researcher for the accumulation of reliable information. In this research the sample size of 40 respondents has been selected by investigator and employees are the respondents of this investigation.
Time scale :
